LOBSTER was actually born by chance. Two partners, Jeppy and Sale, owned MARKER SHOP, a street shop and the symbol of underground culture in their town. They decided to start producing some tees to be sold in the shop. Jeppy was inspired by a tshirt of his with a lobster on the front and suggested the name…
straight away, Sale started working on a logo design. The first and only design captured the essence of what the brand would be about …and LOBSTER was born. Sale’s talent for illustration and his awareness of trends meant the designs kept coming, got noticed and above all people were buying them.
The philosophy behind the brand, even though born by chance, is clear; “make what we like, what we would wear, and collaborate with who we respect”. The result is something that reflects LOBSTER’s origins; the world of graffiti
of skateboarding, of hip hop and hard core music. Collaboration with street artists, photographers, magazines and record labels, has been fundamental in sealing friendships born years before in the train yards or at concerts.